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Young@Heart Chorus®
30 N Maple Street
Florence, MA 01062

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Young@Heart in Super Bowl Ad!

You may be wondering who was singing the vocals in the E*TRADE "This is Getting Old" ad during the Super Bowl on Sunday. If you guessed the Young@Heart Chorus based in Florence, Massachusetts you would be correct. The Young@Heart was approached by the MullenLowe advertising agency two months ago for the job and worked closely with them and film directors Jonathan Dayton and Valerie Faris, whose credits include “Little Miss Sunshine”, “Battle of the Sexes”, and numerous music videos for the Red Hot Chili Peppers.

The ad, which played in the 2nd quarter of the game, has been well received making top ten lists in USA Today, CNN and many others. Whoopi Goldberg called it her favorite Super Bowl ad on ABC’s “The View.” Watch that clip here.

The audio portion of the ad was produced by Los Angeles-based music collective Beta Petrol. Young@Heart’s vocals were recorded by Dan Richardson on a mobile studio rig at Young@Heart’s rehearsal space and by Beta Petrol personnel at SpiritHouse Studios in Northampton. Watch the 60 second ad here.

Upcoming Concert - Tickets on Sale

Young@Heart: Welcome to Your Life
Saturday, April 21, 2018 @ 8PM
Academy of Music Theatre
274 Main St, Northampton, MA 01060
Buy tickets online or call 413-584-9032 x105

Netherlands / Belgium 2018 Welcome to Your Life Tour
Monday May 21 2018 @ 8PM
Stadsschouwburg Utrecht 
Utrecht, Netherlands
Buy tickets online

Friday May 25 2018 @ 8PM
Wilmink Theater
Enschede, Netherlands
Buy tickets online

Sunday May 27 2018 @ 4:30PM
Operadagen Rotterdam
Rotterdam, Netherlands
Buy tickets online

Wednesday May 30 2018 @ 8PM
Den Haag, Netherlands
Buy tickets online

Friday Jun 01 2018 @ 8PM
De Werft 
Aalst, Belgium
Buy tickets online


Y@H Prison Project

In October 2014 we launched our Prison Project: making music at two local prisons in weekly rehearsals. Today, the work continues.

Here's an article about our sold-out November 19, 2017 concert, which featured stirring performances by two participants from the Hampshire County Jail and House of Corrections, both on furlough from minimum security. 

Easthampton resident Sara Lee Bartley, 78, said  she loves the spirit the men bring to the chorus.

“Most of them have had a challenge and got off track, but haven’t we all had challenges?”

Please donate now to keep the Young@Heart Prison Project going. Check out NPR's piece about the Y@H Prison Project

Special thanks to Kazuhiko Iimura for this piece and for Huffington Post Japan. Kazuhiko has been documenting our work with the prison for the past 2 years.


Our Mission

The mission of the Young@Heart Chorus is to present a positive image of aging through music. We present songs not commonly sung by older people, often with younger people, blurring the lines between youth and experience.

Young At Heart Chorus Inc is a registered 501(c)(3) non-profit organization.

“If your faith in humanity is flagging, this is the perfect tonic.”  –The Scotsman 


Support Y@H

We depend on public and private support to keep the Young@Heart Chorus going.

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