Young@Heart in Super Bowl Ad!
You may be wondering who was singing the vocals in the E*TRADE "This is Getting Old" ad during the Super Bowl on Sunday. If you guessed the Young@Heart Chorus based in Florence, Massachusetts you would be correct. The Young@Heart was approached by the MullenLowe advertising agency two months ago for the job and worked closely with them and film directors Jonathan Dayton and Valerie Faris, whose credits include “Little Miss Sunshine”, “Battle of the Sexes”, and numerous music videos for the Red Hot Chili Peppers.
The ad, which played in the 2nd quarter of the game, has been well received making top ten lists in USA Today, CNN and many others. Whoopi Goldberg called it her favorite Super Bowl ad on ABC’s “The View.” Watch that clip here.
The audio portion of the ad was produced by Los Angeles-based music collective Beta Petrol. Young@Heart’s vocals were recorded by Dan Richardson on a mobile studio rig at Young@Heart’s rehearsal space and by Beta Petrol personnel at SpiritHouse Studios in Northampton. Watch the 60 second ad here.
Thursday, June 28, 2018 @ 6:30PM
Florence Porch Concert Series
Florence Civic Center
90 Park Street, Florence, MA 01062
Free Admission (Outdoor concert: Bring chairs or blankets)
Sunday, October 21, 2018 @ 3PM
Young@Heart in Concert
Academy of Music Theatre
274 Main St, Northampton, MA 01060
Tickets on sale soon
Y@H Prison Project
In October 2014 we launched our Prison Project: making music at two local prisons in weekly rehearsals. Today, the work continues.
Here's an article about our sold-out November 19, 2017 concert, which featured stirring performances by two participants from the Hampshire County Jail and House of Corrections, both on furlough from minimum security.
Easthampton resident Sara Lee Bartley, 78, said she loves the spirit the men bring to the chorus.
“Most of them have had a challenge and got off track, but haven’t we all had challenges?”
Please donate now to keep the Young@Heart Prison Project going. Check out NPR's piece about the Y@H Prison Project
Special thanks to Kazuhiko Iimura for this piece and for Huffington Post Japan. Kazuhiko has been documenting our work with the prison for the past 2 years.
The mission of the Young@Heart Chorus is to present a positive image of aging through music. We present songs not commonly sung by older people, often with younger people, blurring the lines between youth and experience.
Young At Heart Chorus Inc is a registered 501(c)(3) non-profit organization.
“If your faith in humanity is flagging, this is the perfect tonic.” –The Scotsman