You may be wondering who was singing the vocals in the E*TRADE This is Getting Old ad during the Super Bowl. If you guessed the Young@Heart Chorus you would be correct. The Young@Heart was approached by MullenLowe advertising agency in late October for the job and worked closely with them and film directors Jonathan Dayton and Valerie Faris, whose credits include "Little Miss Sunshine", "Battle of the Sexes", and numerous music videos for the Red Hot Chili Peppers.
View the 30 second Super Bowl ad here.
The ad, which played in the 2nd quarter of the game, has been well received making top ten lists in USA Today, CNN and many others. Whoopi Goldberg called it her favorite Super Bowl ad on ABC's "The View" here.
The audio portion of the ad was produced by Los Angeles-based music collective Beta Petrol. Young@Heart's vocals were recorded by Dan Richardson on a mobile studio rig at Young@Heart's rehearsal space and by Beta Petrol personnel at SpiritHouse Studios in Northampton. Watch the 60 second ad here.
Check out Chorus Member John Rinehart singing in an early demo recording session for the ad at a Young@Heart rehearsal.